Services · Promotions
Promotions should drive demand — not simply reduce your rate.
A promotion is a commercial decision about a specific date. StaySync works out which dates need help, which promotion suits them and what it costs you.
The position
Discounting is not a strategy on its own
Stacked promotions on dates that would have sold anyway is one of the most common ways independent properties lose revenue without noticing.
Promotion types
The tools available, used where they fit
Each promotion type suits a different demand problem.
- Last-minute promotions for near-term gaps
- Early-booker promotions to build forward base
- Mobile promotions for visibility
- Seasonal and shoulder-season offers
- Length-of-stay offers to lift ADR per booking
- Targeted campaigns for specific segments
- Low-demand date offers
How we decide
Every promotion tested against the date
Before a promotion goes live we check what it is actually being applied to.
- Forward occupancy for the affected dates
- Whether promotions are stacking
- Effective rate after all discounts
- Impact on ADR and RevPAR
- Whether a restriction would work better
- Review and removal once demand recovers
Related
Works alongside
OTA Management
Complete management of your OTA listings, rates, availability, content and promotions.
Pricing Strategy
Room pricing based on occupancy, demand, seasonality, local events and market conditions.
Channel Managers
Setup, connection and ongoing management of channel manager systems.
Find out what your promotions are really costing
A free strategy call reviews your OTA setup, pricing, occupancy, promotions, channel manager, room mapping, direct bookings and corporate opportunities. No hard sell.