Services · Pricing Strategy
The right rate at the right time.
A static rate sheet leaves money on the table in both directions — too high on quiet dates, too low on the dates guests would have paid more for. StaySync manages pricing as a moving decision.
The principle
The cheapest room is not always the easiest room to sell
And a full property does not necessarily mean you are maximising revenue. Selling out three weeks early usually means the rate was wrong, not that demand was strong.
Demand
Forward bookings, events, seasonality, competitor positioning.
Signal
Pricing
Rate levels, restrictions and plan structure by date.
Decision
Occupancy
Rooms filled at the pace the date can support.
Outcome
Revenue
ADR and RevPAR, not occupancy alone.
Result
Pricing is reviewed against this chain continually — not set once a season.
What we price against
The inputs behind every rate change
Rates move for a reason, and we can always tell you what that reason was.
- Current and forward occupancy
- Demand and booking pace
- Seasonality and school holidays
- Local events and sporting calendars
- Competitor positioning in your market
- Lead time and day of week
- Weekday corporate vs weekend leisure demand
- Broader market conditions
How it is managed
Decisions made ahead of the date, not on it
Most revenue is won or lost weeks before arrival. We work on the forward calendar first.
- Rolling forward rate review
- Event and peak-date pricing set early
- Low-demand dates identified before they go quiet
- Restrictions used instead of blunt discounting
- Rate parity checks across channels
- Clear record of what changed and why
Related
Works alongside
OTA Management
Complete management of your OTA listings, rates, availability, content and promotions.
Channel Managers
Setup, connection and ongoing management of channel manager systems.
Booking.com & Expedia
Setup, optimisation and ongoing management of the major OTA platforms.
Let us review how your property is priced
A free strategy call reviews your OTA setup, pricing, occupancy, promotions, channel manager, room mapping, direct bookings and corporate opportunities. No hard sell.